Customer story · Vector Marketing
Student Athlete Gains Professional Confidence and Flexible Income Through Direct Sales
Katie · Recorded 2/24/2025
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- Share One · February 24, 2025
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Katie Barda, a student-athlete at Vector Marketing, transitioned from having no work experience to running a branch office. She leveraged the company's flexible scheduling to balance softball while developing professional communication skills. Katie reported a significant transformation from being a timid high school graduate to a confident professional capable of negotiating with university professors.
At a glance
- Primary Use Case
- Flexible summer income for student-athletes
- Reported Result
- Increased confidence and professional communication skills
- Career Progression
- Promoted to Branch Manager after one year
“I was pretty timid in high school... and now you're so confident, like you feel like you belong in any place you stepped into.”
“A lot of sales companies and big corporations know about it and the people they produce... really have a higher shot later on in life of being a high quality pick.”
“It was really flexible with my sports schedule because I was still playing softball. I was traveling that summer... I knew I needed something a little more flexible.”
The interview
What was your situation when you first heard about Vector Marketing?
I had just graduated high school when I heard about Vector through Instagram. I was playing softball during the summertime and was a three-sport athlete throughout high school, so I was really busy. I didn't really have much work experience because I was so overwhelmed with school and sports, and I realized I didn't have much of an income going into my freshman year of college.
Why did you choose Vector Marketing specifically?
It was really flexible with my sports schedule because I was still playing softball and traveling around Nebraska and Kansas that summer. I knew I needed something flexible that gave me the ability to work but also be able to do my sports and stuff that I had already prior committed to.
How did your parents feel about you starting this job?
My dad was very inquisitive and curious because there was a lot of negativity around it. He asked a family friend who is in the sales world, and the friend said it's a really great company that big corporations know about. He said the people they produce have a higher shot later in life of being a high-quality pick for positions. My mom has taken a while to come around, but attending the year-end banquet in 2023 and the parents' breakfast before I ran my branch summer gave them a better perspective.
Do you have a favorite customer story from your time selling Cutco?
I was working a gun show event this fall and a couple came up who loved Cutco. I went to their house to sharpen their knives and found out Cutco has been in their family since 1950. It is a tradition for them; every time someone turns 18 or gets married, Cutco is given as a gift. I put in an order for a Homemaker set for a couple getting married this past fall and another one this January for another niece or nephew.
What surprised you most about working here?
The community we've built here, specifically in North Star, was a really good surprise. The people are really inspiring and want to see you succeed inside and outside of the company. Also, the growth I experienced was surprising. I was pretty timid in high school, and now I'm so confident. I feel like I belong in any place I step into, and I'm much more comfortable talking to people older or younger than me.
How has this experience helped you in your daily life as a student?
After my branch summer this past year, I noticed I am better able to talk to professors, negotiate, and explain what I need. It has helped me have those more crucial conversations.
What advice would you give to someone considering joining?
You just gotta give it a try because you never know what's gonna happen. Even if you don't necessarily want to do it at first, look at all that could happen. When you put yourself into it and give it your effort, anything is possible. The community is here to build you up, not shove you down.
Frequently asked
Is Vector Marketing a reputable company for a resume?
Katie Barda noted that her father, initially inquisitive due to negativity, consulted a friend in the sales world who confirmed that big corporations recognize Vector Marketing for producing high-quality candidates. The friend stated that successful reps have a higher shot at positions in major companies later in life.
Can I work at Vector Marketing while playing college sports?
Yes, Katie found the role extremely flexible while playing softball and traveling across Nebraska and Kansas. She needed a position that allowed her to fulfill prior sports commitments while still earning an income before her freshman year of college.
What kind of personal growth can I expect at Vector Marketing?
Katie described herself as 'timid' and 'hidden in her shell' after high school, but through the program, she gained the confidence to feel she belongs in any room. She specifically mentioned this helped her negotiate and have crucial conversations with her college professors.
Full transcript
About Vector Marketing

Vector Marketing
Official site: thevectorimpact.comVector Marketing is a sales organization that provides individuals, particularly students and young adults, with the opportunity to sell Cutco cutlery. They offer a flexible work environment that allows representatives to earn income while developing essential professional skills like communication and negotiation. The company focuses on transforming individuals into skilled professionals through resume-building experience and a supportive community environment.
- Industry
- Direct Sales Cutlery
Topics
- student athlete
- direct sales
- entry-level sales
- professional growth
- flexible schedule
- resume building
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