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How do you get customers to record a video testimonial?

40 people answered this on the record, across 6 organisations. The change they described most often was more clients, leads or patients — 16 of 40 raised it unprompted. 8 described more confidence in the decision. The timeframe described most often was 6 – 12 months. Each figure is a count of what someone said in a recorded interview.

Based on interviews recorded up to 2026-07-30. Updated as new interviews arrive.

Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

What the answers had in common

Counts of interviews where the person described this in their own words.

Outcomes described by people answering: How do you get customers to record a video testimonial?
What changedInterviewsShare
More clients16 of 4040%
Confidence8 of 4020%
Team & hiring8 of 4020%
Better systems7 of 4018%
Felt supported3 of 408%
Less pain3 of 408%
  • And then there's that level of trust, the trust that they are going to pull out of my clients, the core, those feelings that we want to deliver and put it out there into the world so that potential clients, potential…Amie Hornaman
  • And then there's that level of trust, the trust that they are going to pull out of my clients, the core, those feelings that we want to deliver and put it out there into the world so that potential clients, potential…Amie Hornaman
  • So since hiring Share One, we've been able to delegate this task that we see as instrumental to our business and building trust with our customers to a company that's professional, that's gonna get it done, but we're…Nicholas Carl Bridges
  • We've even gone as far as buying software programs that promise to automate the customer testimonial generation process.Nicholas Carl Bridges

How long it took them

  • 6 – 12 months · 1
  • Over a year · 1

The interviews behind this answer

What they doubted first

  • Yes. Greg Bill admitted he was 'very, very skeptic' about the program initially, but the results made a believer out of him. He noted that the program is not a generic doctor's visit and requires an open mind to see how the different aspects pull together.Linda & Greg Bill
  • Nick Garcia noted that while the advanced treatments were not cheap, the prices were very much in line with other providers. He highlighted that the team was willing to work with his budget and presented a tiered approach to care.Nick Garcia
  • Karl stated that he believes Curt and Nick are likely underpaid for the work they do. He noted that they overdeliver on their promises and have earned his trust by providing a high return on investment that his previous agency could not match.Karl Krummenacher

Follow-up questions they answered

How much time does an entrepreneur need to invest in testimonial production?
According to Dr. Amie Hornaman, the process was completely hands-off. She only had to nominate potential patients, and Share One handled all contacting, scheduling, and recording. — Amie Hornaman
Can video testimonials actually drive a measurable return on investment?
Yes, Dr. Amie Hornaman stated that C60 Power 'easily' achieved a ten to twentyX ROI by sharing these emotional stories with their community. — Amie Hornaman
How can a business use testimonial videos across different platforms?
Dr. Amie Hornaman explains that they use the videos everywhere, including their website, social media, and email lists, with Share One providing specific crops for Instagram and YouTube. — Amie Hornaman
Why are video testimonials better than written quotes for marketing?
JJ Virgin notes that it is easy for prospects to brush off written quotes, but video allows them to see and connect with a real person. This visual connection helps potential customers realize the product worked for someone just like them, which Virgin describes as 'gold' for a business. — JJ Virgin
How does Share One help with marketing copy?
According to JJ Virgin, Share One's reporters listen for specific words customers use during interviews. These authentic phrases can then be integrated directly into marketing materials so that prospects hear themselves in the brand's messaging. — JJ Virgin
Can video testimonials be used for different types of events?
Yes, JJ Virgin uses Share One to create tailored content for various needs, including promoting Mindshare's mastermind, summits, workshops, and membership programs by cutting the best footage for each specific use case. — JJ Virgin

Where these people were

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