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Customer story · E-rehab.com

Physical Therapy Practice Achieves Dominant Google Review Status and Stress-Free Website Management

Chad Madden · Recorded 10/9/2025

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Share One · October 9, 2025
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Chad Madden of Madden & Gilbert Physical Therapy reports that E-rehab.com delivered a superior Google review system that allowed his six-office practice to surpass all local competitors, including global providers. By focusing on SEO fundamentals and responsive service, E-rehab eliminated false attribution issues and saved significant time and marketing spend for his 22-year-old practice.

At a glance

Primary Use Case
Consolidating website management and dominating local SEO/reviews.
Reported Result
Achieved more Google reviews than all other local providers combined.
Time to Value
Switched back 2 years ago; immediate relief from website worry.
We by far have the most reviews... I'm going to guess that we have more reviews than all of the other physical therapy providers in our area.
I've never worried about what's going on with our website. Not once. So it's been great.
If you're looking for a fundamentals, if you're no-nonsense, if you're straightforward... E-rehab is the right solution for you.

The interview

How does E-rehab.com compare to other providers regarding Google reviews?

E-rehab is the best at Google reviews. Where I'm at in central Pennsylvania, other competitors include Select Medical, the largest rehab provider in the world. We by far have the most reviews across our 6 offices just by following the exact E-rehab process and system they gave us. I'm going to guess we have more reviews than all other physical therapy providers in our area.

What was your experience with previous website providers over your 22 years in practice?

We've worked with maybe 7 different providers. With others in the past, I was worried about initiatives they tried without running them by me, and I was constantly trying to remedy misunderstandings on the website. With David, John, and the E-rehab team, I don't really worry about what's going on with our website.

What issues did you have with marketing attribution before switching?

There was some false attribution going on where it looked like we should have 600 new patients a month, which we didn't need and didn't have—we were at maybe 400. Other companies were claiming all the traffic, ignoring our thousands of dollars in other advertising, YouTube traffic, or Breakthrough traffic. We wanted a simple, straightforward solution with no fluff.

What is E-rehab's approach to SEO and search terms?

I had a conversation with David and John at an association event specifically about Google and SEO. They said, 'Yeah, you need to rank for 4 terms. And that's it.' That was all I wanted to know—a simple solution that captures and converts interest.

How does E-rehab impact your daily operations and time management?

It saves us a ton of time from what we were doing in the past. It's very cost-effective. Since switching back about 2 years ago, there has not been one time, even over a weekend, where I've worried about what's going on with our website. Not once.

What advice would you give to a practice owner who is undecided about E-rehab?

I'd think through cost and time. E-rehab comes out way ahead in terms of what you get for your marketing dollar. They understand physical therapy private practice inside and out, having done this for 20 to 25 years. If you're looking for fundamentals, no-nonsense, and a simple solution to convert interest, E-rehab is the right solution.

Frequently asked

Is E-rehab.com better than complex, high-end website providers?

Yes, according to Chad Madden, who had worked with seven different providers over 22 years. He found that complex, interactive sites didn't set his company apart, whereas E-rehab’s focus on fundamentals and conversion was more effective.

How does E-rehab.com handle marketing attribution and reporting?

Chad Madden noted that previous companies used 'false attribution' to claim credit for all leads. E-rehab provided a simple, straightforward solution without the 'fluff,' focusing on the four key SEO terms that actually drive clinic growth.

How responsive is the E-rehab.com team to website changes?

Madden highlights responsiveness as a primary benefit, stating that when adding new services or clinicians, David, John, or their team members make the necessary changes very quickly.

Full transcript

Chad Madden (00:00) So E-Rehab is the best at Google reviews. They have a very simple So where I'm at in central Pennsylvania, other competitors that are in the area offering physical therapy are Select Medical. They're the largest rehab provider in the world. They're headquartered here. And we by far have the most reviews. We have 6 offices. And we just follow the exact E-Rehab process, and system that they gave us. And I'm going to guess that we have more reviews than all of the other physical therapy providers in our area Hi, my name is Chad Madden. I'm a physical therapist and private practice owner from Harrisburg, Pennsylvania. So we have worked with plenty of website providers over the years. We've been in practice for 22 years, and I'm gonna guess that we've worked with maybe 7 different With some of the other providers that I had worked with that handled our website in the past, I was worried about things that they were maybe they were trying an initiative that they didn't necessarily run by me, and now I was trying to remedy whatever that was - the misunderstanding that was on the website. So, exactly what David and John, and the E-Rehab team provides is, I don't really worry about what's going on on our website. For a few different reasons, our website gets more than normal traffic. There were some false attribution going on where, you know, it basically looked like we should have 600 new patients a month coming through, which we don't need that many. And then I look at our total numbers and we might be at, you know, 400 a month, some of the other companies that we were working with were saying, "Look at all this website traffic that we're driving." And I was like, "Well, that doesn't really account for, you know, the thousands of dollars in other advertising or the YouTube traffic that we have or the Breakthrough traffic that we have. And you're kind of claiming like this false attribution. We wanted a simple, straightforward solution. You know, no fluff. I just didn't need any fluff at all. I wanted to know, you know, what's going on with our website? If we need, you know, some sort of conversion mechanism that is there. And really, it was a conversation that I had with David and John at one of our association events. And I think we specifically were talking about Google and SEO search engine optimization. And they said, "Yeah, you need to rank for 4 terms. And that's it." And was like, "That's all I want to know." Yeah, the main thing that we get from working with E-Rehab is responsiveness. When we want to make a change, if we're adding a new service or if we're adding a new clinician, you know, a new clinician joins our team at one of our clinics, I know that we're going to talk with David or John or a member of the E-Rehab team, and they're going to make that change very knew E-Rehab was right for us - I had met David and John probably back in 2015, 2016, and they had a very simple, straightforward approach. I had talked with... I'm gonna guess 200 owners that had worked with E-Rehab at that time, and everybody was super satisfied and everything - and then that was our first go around. It saves us a ton of time from what we were doing in the past. And also, it's very cost effective for us as well. I believe we switched back to E-Rehab about 2 years ago. And I can honestly say - this is surprising, there's not one time where over a weekend or talking with somebody out in the community, I've never worried about what's going on with our website. Not once. So it's been great. If somebody was sitting on the fence, and they really were indecisive, and they weren't sure what to do - you know, go with E-Rehab or go with another option, I'd be thinking through a couple different things. So the first is cost. And it's just not the dollar cost, right? And I think just about every time E-Rehab is going to come out way ahead. So in terms of what you're getting for your marketing dollar, your investment in your website, they understand physical therapy, private practice inside and out, right? They've been doing this for 20, 25 years or maybe even longer, pretty much since websites were around, they started doing this. There's also a time factor involved. And some owners who are time-starved think, okay, I'm going to do all of these complex things with my website. Make this super interactive, and have it be really advanced, and they think that that is really what sets their company apart. It is not. It is going back to the fundamentals. So if you're looking for a fundamentals, if you're no-nonsense, if you're straightforward, if you're looking for a simple solution that is going to capture and convert interest in your clinic and in your services, add something that's affordable in both time and money, E-Rehab is the right solution for you.

About E-rehab.com

E-rehab.com is a specialized agency providing AI-powered, custom physical therapy websites and digital marketing services tailored for private practices. They serve practice owners seeking to move away from overpaying for underperforming services toward a strategic system that increases referrals and Google reviews. As Chad Madden notes, the company leverages over 20 years of industry expertise to deliver a no-nonsense approach to SEO and patient conversion.

Industry
Healthcare Marketing Agency

Topics

  • physical therapy
  • private practice
  • seo
  • google reviews
  • website management
  • lead conversion

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