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Customer story · Close it Now

Close It Now Delivered Immediate Increases in Closing Ratios and Average Tickets

Nathan · Recorded 1/24/2025

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Share One · January 24, 2025
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Nathan, owner of RE Services, reports that Close It Now delivered immediate increases in closing ratios and average tickets for his sales team and service technicians. By focusing on Sam Wakefield’s mindset approach and accountability principles, Nathan transitioned from skepticism to building a high-performing team with improved customer relationship skills.

At a glance

Primary Use Case
Sales training for owners, salespeople, and service technicians
Reported Result
Increased closing ratio and higher average tickets
Time to Value
Immediate results
Immediately upon doing this program we saw an increase in our closing ratio and our average tickets.
The difference with Close It Now is the mindset approach. The benefit lens that he teaches us to speak through and look through.
Close It Now is the best at accountability. Sam does a great job of holding each of us accountable with our wins, our failures, our goal-setting.

The interview

Who are you and what is your role?

My name is Nathan. I'm from Newnan, Georgia and I'm the owner and president of RE Services.

What were the immediate results of joining Close It Now?

Immediately upon doing this program we saw an increase in our closing ratio and our average tickets. It's been everything that we hoped for.

Did you have any hesitations before joining the program?

I almost didn't join Close It Now because I have done so many sales trainings in the past and I felt like it would just be another of the same.

How has the program affected you personally?

I'd say one of the biggest improvements is my own personal self-improvement. I've been able to do a better job with sales and communicating with customers and building relationships with customers by first improving myself in my own life. It's built my confidence.

How did you know this was the right program for you?

I knew Close It Now was right for me when I listened to the podcast over and over and then I chimed in with Sam on Facebook for more information and he reached out and just made a connection. Sam delivered on the phone the same content I was hearing on his podcast.

How has the program evolved for your company?

What I thought I was getting was just a simple prescription to a plan but what we've really gotten is the improvement in myself and my sales. And then I've added team members to the program and so now we've built a team around these principles that Sam teaches.

What sets Close It Now apart from other sales seminars?

The difference with Close It Now is the mindset approach. The benefit lens that he teaches us to speak through and look through. Close It Now is the best at accountability. Sam does a great job of holding each of us accountable with our wins, our failures, and our goal-setting.

What would you say to someone considering the program?

If you're sitting on the fence - not sure about Close It Now, I'd recommend you give it a month and see the results. We saw results really quickly.

Frequently asked

Is Close It Now different from other sales training programs?

Nathan initially worried it would be 'more of the same' compared to past trainings. However, he found the mindset approach and the 'benefit lens' Sam Wakefield teaches to be the specific factors that set it apart.

How does Close It Now handle student accountability?

According to Nathan, the program is the 'best at accountability.' Sam Wakefield holds participants accountable for their wins, failures, and goal-setting to ensure they stay on track.

Does the Close It Now podcast reflect the actual coaching content?

Nathan confirmed there was no 'bait-and-switch' after listening to the podcast. He found that Sam delivered the same high-quality content during their direct connection as he did on the show.

Full transcript

Close It Now has been really great for myself and for the salespeople in our company, along with service technicians. Immediately upon doing this program we saw an increase in our closing ratio and our average tickets. It's been everything that we hoped for. My name is Nathan. I'm from Newnan, Georgia and I'm the owner and president of RE Services. I almost didn't join and Close It Now because I have done so many sales trainings in the past and I felt like it would just be another... of the same. I'd say one of the biggest improvements is my own personal self-improvement. I've been able to do a better job with sales and communicating with customers and building relationships with customers by first improving myself in my own life. It's built my confidence. It's done a lot of things for me. If I see myself improving it makes me believe in myself so that's why I believe the self-improvement is one of the key pieces that Sam has taught. I knew Close It Now was right for me when I listened to the podcast over and over and then I chimed in with Sam on Facebook for more information and he reached out and just made a connection. And, really, Sam delivered on the phone the same content I was hearing on his podcast. So, I didn't feel like it was a bait-and-switch. Well, what I thought I was getting was just a simple prescription to a plan but what we've really gotten is the improvement in myself and my sales. And then I've added team members to the program and so now we've built a team around this principle that Sam teaches - or the principles, actually, that Sam teaches. Close It Now is the best at accountability. Sam does a great job of holding each of us accountable with our wins, our failures, our goal-setting... things like that. I've done a lot of sales trainings in the past with seminars and courses. The difference with Close It Now is the mindset approach. The benefit lens that he teaches us to speak through and look through. So, those are some of the things that have really set Close It Now apart from the other sales trainings that I've done or that we've done for our company. If you're sitting on the fence - not sure about Close It Now, I'd recommend you give it a month and see the results. We saw results really quickly.

About Close it Now

Close it Now is a specialized sales training and high-performance coaching company led by Sam Wakefield, primarily serving the HVAC and home services industries. The company provides a structured sales process and custom verbiage to help professionals move away from trial-and-error methods. By focusing on both personal growth and technical sales systems, Close it Now helps clients achieve significantly higher average sales and increased closing rates.

Industry
Sales Training

Topics

  • hvac
  • business owner
  • sales training
  • closing ratio
  • accountability
  • mindset

Watch next

How this story was recorded

Is this a real, verified customer review of Close it Now?

Yes. Nathan recorded this on video through Share One, so you can see and hear the person behind the words rather than reading an anonymous text review. Businesses that want verified video reviews like this one use share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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