Do video testimonials lower ad costs?
40 people answered this on the record, across 8 organisations. The change they described most often was more clients, leads or patients — 16 of 40 raised it unprompted. 8 described more confidence in the decision. The timeframe described most often was over a year. Each figure is a count of what someone said in a recorded interview.
Based on interviews recorded up to 2026-07-30. Updated as new interviews arrive.
Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
What the answers had in common
Counts of interviews where the person described this in their own words.
| What changed | Interviews | Share |
|---|---|---|
| More clients | 16 of 40 | 40% |
| Confidence | 8 of 40 | 20% |
| Team & hiring | 7 of 40 | 18% |
| Better systems | 6 of 40 | 15% |
| Less pain | 4 of 40 | 10% |
| Felt supported | 4 of 40 | 10% |
- “We have to have real clients that have experienced your transformation for us to be able to interview.”Curt Maly
- “I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…”Laura Frontiero
- “Like I see a business started, like, in a year or two and, you know, they got a couple of employees, but where do you see, like, these larger businesses that if they just got more testimonials, like they're already do…”Curt Maly
- “What's the actual process, and how are you able to do this so so efficiently and so quickly?”Curt Maly
How long it took them
- Over a year · 1
The interviews behind this answer
WatchShare One Doubles Conversions and Cuts Ad Costs in Half via Human TestimonialsCurt Maly of Black Box Social Media reports that using Share One’s human-led video testimonials doubled conversions and cut ad costs in half for his clients. Maly emphasizes that in an era of 'AI slop,' Share One’s 42% success rate in capturing authentic cust…Curt Maly · Share One
WatchC60 Power Achieves 20X ROI Using Emotional Video Testimonials for Community EngagementDr. Amie Hornaman of C60 Power achieved a 10-20X ROI by partnering with Share One to produce emotional video testimonials. The videos generated immediate engagement across social media and email, with customers reporting deep personal resonance. Hornaman high…Amie Hornaman · C60 Power
WatchStreamlined Benefits Administration and Lower Annual Costs for Thrive CausemeticsGrace Ru Chung of Thrive Causemetics partnered with CorpStrat to manage total rewards and leave of absence administration. By working with Sarena and Samantha, she secured employee benefit plans at a cost that was even better than the year prior, while provid…Grace · CorpStrat - Corporate Strategies Inc
WatchLinda Bill Regains Painting Ability and Clears Brain Fog with bVitalLinda Bill, treated by bVital, successfully regained her ability to paint and eliminated severe brain fog that had previously made her work look abstract. Her husband, Greg, noted that her tremors subdued and fatigue vanished. Through the Eckel Protocol, Lind…Linda & Greg Bill · bVital
WatchSixteen Years of Specialized Marketing Support for a Multi-Location Physical Therapy PracticeRick Rafael of Santa Monica reports that E-rehab.com has provided specialized marketing and website support for his three physical therapy locations for over 16 years. Rafael highlights their deep understanding of the PT business model, noting they successful…Rick Rafael · E-rehab.com
WatchReduced Insulin Usage and Lowered A1c from 8.4 to 7.1Susan Waters achieved significant health improvements with Mastering Diabetes, lowering her A1c from 8.4 to 7.1. By adopting their plant-based approach, she reduced her insulin intake from 30-40 units of Lantus to just 6-8 units. Susan reports increased energ…Susan Waters · Mastering Diabetes
WatchDistal Bicep Recovery Time Cut From Six Months to TwoNick Garcia reviewed OrthoLasVegas after a boating accident caused a distal bicep tear. While standard recovery is six months, Garcia returned to the gym in just over two months. He credits his rapid recovery to a custom plan from Dr. McGee and team that util…Nick Garcia · OrthoLasVegas
WatchReduced CPM Costs from $200 to $50 Using Micro Budget StrategiesJames Santiago of Black Box Social Media, LLC reports that Kurt’s dollar-a-day methodology transformed his freelance business by providing control over rising advertising costs. Santiago successfully drove CPMs down from over $200 to the $50 level, enabling g…James Santiago · Black Box Social Media, LLC
WatchDr. Susan Fox Uses Share One to Create Natural, High-Trust Video Content for Health BundlesDr. Susan Fox of Health YOUniversity used Share One to transition from robotic teleprompter videos to natural, personable communication. By leveraging Share One’s professional directors, she successfully created video explainers for her supplement bundles tha…Susan Fox · Share One
What they doubted first
- “Five years ago when you used to advertise on Facebook, you'd basically say, "Hey Facebook, I want you to run an ad." You didn't really care about the cost.”Curt Maly
- “you know, low, medium, high option with a couple of different benefit providers to really find the right plans for Thrive Causemetics at a cost that was even better than we had the year prior.”Grace
- “Yes. Greg Bill admitted he was 'very, very skeptic' about the program initially, but the results made a believer out of him. He noted that the program is not a generic doctor's visit and requires an open mind to see how the different aspects pull together.”Linda & Greg Bill
Follow-up questions they answered
- Will my clients actually agree to do a video interview?
- Curt Maly noted he was blown away by Share One's ability to collect testimonials, which the platform achieves through a white-glove invitation process. Share One reports a 42% success rate in getting clients to show up for interviews by treating the experience like a professional news segment. — Curt Maly
- Can AI-generated avatars replace real human testimonials?
- Maly argues that while tools like HeyGen are useful for education, they should never be used for testimonials. He believes the 'human aspect' provided by Share One is critical to stand out against 'AI slop' and meet Meta's increasing demand for authentic relevance. — Curt Maly
- How do video testimonials impact high-ticket sales?
- Curt Maly shared a story of a long-term client, Patty, who only committed to a $5,000 event after seeing a video testimonial from a peer with a similar background. Even with 15 years of established trust, the video testimonial was the specific factor that solidified her buying decision. — Curt Maly
- How much time does an entrepreneur need to invest in testimonial production?
- According to Dr. Amie Hornaman, the process was completely hands-off. She only had to nominate potential patients, and Share One handled all contacting, scheduling, and recording. — Amie Hornaman
- Can video testimonials actually drive a measurable return on investment?
- Yes, Dr. Amie Hornaman stated that C60 Power 'easily' achieved a ten to twentyX ROI by sharing these emotional stories with their community. — Amie Hornaman
- How can a business use testimonial videos across different platforms?
- Dr. Amie Hornaman explains that they use the videos everywhere, including their website, social media, and email lists, with Share One providing specific crops for Instagram and YouTube. — Amie Hornaman