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Do video testimonials lower ad costs?

40 people answered this on the record, across 8 organisations. The change they described most often was more clients, leads or patients — 16 of 40 raised it unprompted. 8 described more confidence in the decision. The timeframe described most often was over a year. Each figure is a count of what someone said in a recorded interview.

Based on interviews recorded up to 2026-07-30. Updated as new interviews arrive.

Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

What the answers had in common

Counts of interviews where the person described this in their own words.

Outcomes described by people answering: Do video testimonials lower ad costs?
What changedInterviewsShare
More clients16 of 4040%
Confidence8 of 4020%
Team & hiring7 of 4018%
Better systems6 of 4015%
Less pain4 of 4010%
Felt supported4 of 4010%
  • We have to have real clients that have experienced your transformation for us to be able to interview.Curt Maly
  • I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…Laura Frontiero
  • Like I see a business started, like, in a year or two and, you know, they got a couple of employees, but where do you see, like, these larger businesses that if they just got more testimonials, like they're already do…Curt Maly
  • What's the actual process, and how are you able to do this so so efficiently and so quickly?Curt Maly

How long it took them

  • Over a year · 1

The interviews behind this answer

What they doubted first

  • Five years ago when you used to advertise on Facebook, you'd basically say, "Hey Facebook, I want you to run an ad." You didn't really care about the cost.Curt Maly
  • you know, low, medium, high option with a couple of different benefit providers to really find the right plans for Thrive Causemetics at a cost that was even better than we had the year prior.Grace
  • Yes. Greg Bill admitted he was 'very, very skeptic' about the program initially, but the results made a believer out of him. He noted that the program is not a generic doctor's visit and requires an open mind to see how the different aspects pull together.Linda & Greg Bill

Follow-up questions they answered

Will my clients actually agree to do a video interview?
Curt Maly noted he was blown away by Share One's ability to collect testimonials, which the platform achieves through a white-glove invitation process. Share One reports a 42% success rate in getting clients to show up for interviews by treating the experience like a professional news segment. — Curt Maly
Can AI-generated avatars replace real human testimonials?
Maly argues that while tools like HeyGen are useful for education, they should never be used for testimonials. He believes the 'human aspect' provided by Share One is critical to stand out against 'AI slop' and meet Meta's increasing demand for authentic relevance. — Curt Maly
How do video testimonials impact high-ticket sales?
Curt Maly shared a story of a long-term client, Patty, who only committed to a $5,000 event after seeing a video testimonial from a peer with a similar background. Even with 15 years of established trust, the video testimonial was the specific factor that solidified her buying decision. — Curt Maly
How much time does an entrepreneur need to invest in testimonial production?
According to Dr. Amie Hornaman, the process was completely hands-off. She only had to nominate potential patients, and Share One handled all contacting, scheduling, and recording. — Amie Hornaman
Can video testimonials actually drive a measurable return on investment?
Yes, Dr. Amie Hornaman stated that C60 Power 'easily' achieved a ten to twentyX ROI by sharing these emotional stories with their community. — Amie Hornaman
How can a business use testimonial videos across different platforms?
Dr. Amie Hornaman explains that they use the videos everywhere, including their website, social media, and email lists, with Share One providing specific crops for Instagram and YouTube. — Amie Hornaman

Where these people were

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