Customer story · Karen Davis Coaching
Justin Perkins Replaced Executive Income and Generated $800,000 in Coaching Revenue
Justin Perkins
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Justin Perkins achieved a massive career transformation with Karen Davis Coaching, generating $800,000 in cumulative revenue over three years. Perkins successfully replaced his previous executive income, increased his contract rates from $10,000 to $25,000 within two months, and gained the confidence to move his family to Germany while building a high-level coaching practice.
At a glance
- Financial Result
- $800,000 cumulative revenue over 3 years
- Fee Increase
- From $10,000 to $25,000 per contract
- Primary Program
- Accelerator Program (Two sessions)
“Within the first two months, I had increased my rate to 25,000 and sold two of those... over a period of three years, I was able to generate cumulatively, about $800,000 worth of revenue.”
“The most valuable thing I walked away with was permission and a deep faith in myself to do coaching my way.”
“She really unlocked the armor that I had been carrying around and opened me back up to exploring life in a much more deep and open way.”
The interview
What was your situation before working with Karen Davis?
I was in a very challenging situation. I had just wrapped up a business that failed and also left a day job that had been my career for 15 years. It was the middle of a pandemic and I decided to go into coaching. I had just launched my own coaching business.
Did you have any hesitations about working with her?
Any hesitation I had may have been just around whether she was actually too advanced for where I was in my career. I had the impression that she had been at it for a long time and was a very successful executive coach. That was pretty intimidating at first, but it was also why I had a very strong intuitive sense to work with her.
What ultimately made you decide to trust Karen?
First of all, her track record and reputation was impeccable. Interacting with Karen she was incredibly warm, incredibly professional, and felt very connected. She was very non-judgmental, which was important for me. As I got to know her over time, I can say she's one of the highest integrity people I've ever interacted with.
What was your experience with the Accelerator program?
I deeply benefited from the Accelerator program; I did two Accelerators with Karen over three years. I was surprised at how deep and broad her understanding of not only business, but life is. We created a list at the beginning of things I wanted to shift that seemed often impossible, and we knocked it out of the park for most of those things.
What were the tangible outcomes of your work together?
One big outcome was becoming a successful coach and being able to replace my income from a lucrative job before. I also learned how to go after and create what I wanted, which led to moving my family to Germany in the middle of COVID. I now live in my dream remote office in the Black Forest.
How did your business financials change?
The financial return on investment has been substantial. When I started, the largest contract I had was maybe $10,000. Within the first two months, I increased my rate to $25,000 and sold two of those. Over a period of three years, I was able to generate cumulatively about $800,000 worth of revenue.
What was the most valuable thing you walked away with?
The most valuable thing I walked away with was permission and a deep faith in myself to do coaching my way. Karen really models that. Through watching her operate, I really made coaching my own and realized that the secret power is deeply trusting your intuition, like Karen does.
What was surprising about the engagement?
Karen really opened me up as a human being, and that's even more valuable to me than the business goals. She really unlocked the armor that I had been carrying around and opened me back up to exploring life in a much more deep and open way.
Frequently asked
Is Karen Davis Coaching too advanced for someone starting a new coaching career?
Justin Perkins initially worried Karen might be too advanced for his career stage given her impeccable reputation as a successful executive coach. However, he found her to be incredibly warm, receptive, and supportive during his vulnerable transition period.
What is the financial ROI of working with Karen Davis?
Justin reported a substantial return, increasing his rates from $10,000 to $25,000 within the first two months. Over a three-year engagement, he generated approximately $800,000 in revenue, uncapping his previous earning potential.
How does Karen Davis help with coaching skills?
Justin highlights 'game film sessions' where Karen reviews actual coaching calls play-by-play. This process, combined with her modeling of intuitive coaching, gave him the permission to do coaching his own way.
Full transcript
About Karen Davis Coaching

Karen Davis Coaching
Official site: karendaviscoaching.comKaren Davis Coaching provides custom-curated professional coaching services designed to improve both business performance and personal life quality. Serving executives, entrepreneurs, and high-level coaches, Karen uses heart-to-heart conversations and intensive Accelerator experiences to evoke inner wisdom. Her approach helps professionals overcome unique challenges to reach a 'masterpiece' level of performance and personal fulfillment.
- Industry
- Life Coaching
Topics
- executive coaching
- entrepreneurship
- revenue growth
- career transition
- life coaching
- business performance
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How this story was recorded
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