Premier Research Labs Builds Community and Social Proof Through Humanized Video Stories

Share One has been a premier partner of PRL and has enabled us to do something we've never been able to do before by actually embodying our values, by actually helping us build the community that Dr. Marshall started 35 years ago. And I carry on that vision and Share One has been the conduit of making that happen. My name is Nick Labinsky I'm the chief executive officer of Premier Research Labs in Austin, Texas. We've been in business for over 35 years, been manufacturing dietary supplements for the health professional market. Those are practitioners such as chiropractors, medical doctors, naturopaths, the whole different modalities. And it's very important to have ⁓ social proof. So people just like practitioners are looking at whether there's so many different companies out there. There's a lot of saturation in the market and a lot of fly by night companies, ones that literally are just there to make a dollar. That's not who we are. And we want to show that through the experiences these practitioners have. And a lot of these experiences that they talk about. something that happened with their patients or themselves even. Our practictioners have been with us for over 30 years, 90 % retention rate and they have a lot of great stories to tell. And these stories really show people what we're all about. We are here about transforming global wellness through extraordinary nutrition innovation and building a community around that and Share One is enabling that community to be built by sharing those stories. There's a little catch widget we've been really using for people to see it right when they go to the website. So we have a lot of B2B business that will go to the website and they're going to figure out who you are. Right. First place, they're to go to your home page. And if you go to our home page, you'll see a little box at the bottom of the page with a little person. People will be interested and want to see what that is. It's not something you normally see. So it's a great place for the, especially where a high bounce rate is going to be at the homepage, and that's where you're using that to basically engage that practitioner or that other B2B customer to ensure that they continue down the journey to understand and learn more about us. So it's a great tool. But I'm just absolutely excited, amazed, and impressed by what Share One has done for us. And I think going through practitioners and their stories that really show the quality, show the effects of the quality right at the end of the day, you can say I have good quality, but you really don't follow the regs that they should be. Many companies are just it's a it's more of an act. Well, proof's in the pudding. And you can see that with the actual stories that are told. Literally, if you go on there, I encourage anybody seeing this, go to our website, take a look at that story, and hear some of the amazing things that has happened using our supplements, being part of this community here at PRL. That is what it's all about. It's about building that community so people will use our supplements to help transform others' lives. If you really have the passion to change somebody's life, use these stories to enable that.