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Customer story · Share One

Capturing Deep Human Experiences Through Live Professional Video Testimonial Interviews

Dave Asprey · Recorded 7/30/2026

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Share One · July 30, 2026
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Dave Asprey, founder of 40 Years of Zen, uses Share One to capture the profound impact of high-end brain upgrades. By using live human reporters instead of static forms, Share One provides a 'white glove' experience that helps clients articulate life-changing results, serving as both a marketing tool and a vital post-program integration process.

At a glance

Primary Use Case
Capturing complex, deep personal transformations for high-profile clients.
Reported Result
Testimonials that viewers can 'feel' and improved client experience integration.
Service Level
White-glove, live human reporter interviews.
Having a live human who cares and asks the right questions, it's a complete game changer.
Share One helps people capture what really happened in a testimonial for themselves as well as for other people.
When people see those testimonials, they can feel those testimonials.

The interview

What makes the Share One approach different from other testimonial methods?

Share One gets the best testimonials I've ever seen. Having a live human who cares and asks the right questions, it's a complete game changer. I love the fact that my high-end clients are getting what they need, which is someone who's listening.

What is the core mission of your company, 40 Years of Zen?

We do intense five-day brain upgrades for senior executives, for professional athletes, and for really successful people where they come in and go really deep. It's like a plant medicine ceremony, but without the plants. This is deep personal work and cognitive upgrades.

Why is it difficult to capture the value of your program without video?

It's really hard to explain what happens during a five-day brain upgrade that goes into these deep unconscious and subconscious levels and some very conscious things. I use Share One so people can explain how profound this experience is in changing their life so they can share that on social or with friends and family.

How does the interview process benefit the clients themselves?

The real important benefit is that I want people who come through that program to tell themselves how important this work was. Share One helps people capture what really happened in a testimonial for themselves as well as for other people. It's been a really powerful part of our integration process.

How does Share One fit into a high-end, 'white glove' service environment?

At 40 Years of Zen, everything is concierge. It's white glove, in a mansion with an executive chef. I asked them to talk with Share One at the end of their last day. If it's not professional, it leaves a bad taste for the whole investment. I have had no issues whatsoever; people feel heard and it actually helps them think about their experience.

What is the final impact of these testimonials on your brand?

It's not that hard to get testimonials by email, but when you have a live human who cares asking questions, it changes everything. When people see those testimonials, they can feel those testimonials. That's why Share One has made a big difference for me.

Frequently asked

Will an automated testimonial process upset high-end concierge clients?

Dave Asprey noted that because Share One uses a live human who cares and asks the right questions, it matches the 'white glove' environment of his mansion-based program. He reported having no issues with client impressions, stating the professional process leaves a positive final taste for the investment.

How does Share One compare to standard email testimonial requests?

Asprey states that while getting testimonials via email is not hard, it lacks the impact of a live human interaction. He believes that when a reporter asks questions, it changes everything because the resulting testimonials are something the audience can actually 'feel.'

Can video testimonials help with customer retention or experience?

Yes, Asprey uses Share One as part of the 'integration process' for 40 Years of Zen. It helps clients capture what really happened during their experience before the memory fades, reinforcing the importance of the work they did for themselves.

Full transcript

Speaker 0: ShareOne gets the best testimonials I've ever seen. Having a live human who cares and asks the right questions, it's a complete game changer. And I love the fact that my high end clients are getting what they need, which is someone who's listening. So thank you, Share One. Hi, I'm Dave Asprey. I'm the guy who created the biohacking movement and my new company is Upgrade Labs. You might have heard of Danger Coffee or the company I used to work with that I founded called Bulletproof. And I'm also CEO and founder of forty years of Zen. And we do intense five day brain upgrades for senior executives, for professional athletes, and for really successful people where they come in and go really deep. The most common thing I hear is, it's like a plant medicine ceremony, but without the plants. So this is deep personal work and cognitive upgrades. It's really hard to explain what happens during a five day brain upgrade that goes into these deep unconscious and subconscious levels and some very conscious things. So I use ShareOne for two things. One is so people can explain how profound this experience is in changing their life. And they can share that as they want on social or with their friends and family so that they have some understanding. But the real important benefit from the Share One process is that I want people who come through that program to tell themselves how important this work was. Because one of the things that happens when you're doing psychedelics or any kind of deep personal breath work is that you tend to forget the experience. It fades with time. But ShareOne helps people capture what really happened in a testimonial for themselves as well as for other people. And it's been a really powerful part of our integration process. At forty years of Zen, we have some really high profile clients and everything there is concierge. It's white glove. There's an executive chef. It's in a mansion. It's all custom built to create exactly the right environment. And I asked them to talk with Sherwin at the end of their last day. That means that if there is a poor impression or if it's not professional, that it leaves a bad taste for the whole program, whole investment that they made in themselves. I have had no issues whatsoever and people feel heard and it actually helps them to think about their experience. So this matches the rest of the program. It's not that hard to get testimonials for your brand by email or something but when you have a live human who cares asking questions, it changes everything. So when people see those testimonials, they can feel those testimonials. And that's why ShareOne has made a big difference for me.

About Share One

Share One is a full-service testimonial platform that uses human reporters to capture real customer stories and transform them into high-converting video testimonials. They serve founders and marketers by shifting brands from static quotes to an automated, on-demand generator of humanized video stories. For high-end brands like Dave Asprey's, they provide a professional, 'white glove' interview experience that builds deep trust.

Industry
Video Marketing Technology

Topics

  • video marketing
  • customer success
  • executive coaching
  • brand trust
  • concierge service
  • testimonial automation

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How this story was recorded

What equipment did Dave Asprey need to record this story?

Nothing beyond a phone or laptop with a camera. Share One handles the prompts, recording, editing, transcription, and publishing, which is why stories like Dave Asprey's about Share One sound natural instead of scripted. Try it at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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