Share One Video Testimonials Skyrocketed Enrollment for Feminine Frequency Business School

My name is Alexa Narbutitis. I'm the chief creative officer at Jessica's Weig Inc. in Nashville, Tennessee. Launching an online certification program like Feminine Frequency Business School, we knew that video testimonials were going to be crucial to educating the market on more about the program than we as the facilitators could communicate or articulate. It's one thing to facilitate a program, and it's another to hear about it from women in our case who have experienced the transformation that awaits them firsthand. There's no marketing tool, AI chatbot, or one-liner or hook that will market your program better than word of mouth and video testimonials. As a very busy and lean team, knowing that we wanted to gather testimonials from our star students was one thing, but actually executing it was another. There were areas that were just out of our means of expertise and knowledge in terms of video editing and asking the right questions and making sure that these testimonials really sang. so outsourcing this to a partner like ShareOne was one of the best business decisions we could have made in that launch. The simplicity and the ease of the process of essentially sending a list of individuals we knew we wanted to hear from, and then in a matter of a week, maybe a few, we were reviewing these beautiful video testimonials that were edited, that were branded, that spoke to truly the heart of our program and what we were looking to communicate. It's obviously superduce our marketing efforts, but it also streamlines a lot of work streams on the back end in preparing for that launch. In this high touch sales process, we want to make sure that every single individual we speak to is heard and understood and that we're speaking to their unique pain points. In addition to our videos living on our social media campaigns and on our websites with a very nifty widget, I might add, we were able to leverage unique stories in those unique conversations that included insights that we didn't have otherwise. We were able to drop soundbites from these testimonials on those sales calls and then send them as follow-up materials for these prospects for our school to understand on a deeper emotional level from women who had walked the path before they would. Having these video testimonials skyrocketed our enrollment. allowed us to, they allowed women who were on the fence to really see themselves in another woman's shoes, whether that was a common industry, a common objection, a common pain point, and they were able to understand it on a deeper level than just from one of the facilitators. We created an entire asset library of our testimonials that lived yes in our sales materials, but also at deeper levels of our sales funnel that allowed us to engage our warm and even hot leads in a deeper capacity. They existed on like essentially maybe that's enough, but basically we had the widget on our main page and then We had an actual library on like a book of call page. So someone that was a little bit more serious once they got down to that level of our funnel. And then we integrated them into all of our social campaigns too. We would recommend ShareOne to anyone who is looking to boost their high ticket sales in a world that has gotten so noisy and so easily replicated through AI tools and marketing hacks. This is a true, I don't know how to say this. I want to say it's like a real human. Yeah. This is a real human way to communicate your value through voices that matter, through people that you've impacted, through individuals that are walking your walk and talking your talk on your behalf, but doing it exponentially.