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Customer story · Impact LIVEs 2025

Naturopathic Doctor Scales Beyond Fee-for-Service to Eliminate Burnout and Expand Business

Ellen Wong · Recorded 12/22/2025

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Share One · December 22, 2025
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Ellen Wong, a Naturopathic Doctor, credits Impact LIVEs 2025 and Clinician Business Labs with helping her overcome burnout. By implementing their marketing and branding strategies, she filled her practice to capacity, stopped taking new patients, and successfully branched out into new business opportunities beyond traditional fee-for-service clinical work.

At a glance

Primary Use Case
Transitioning from burnt-out practitioner to scalable business owner
Reported Result
Filled practice to capacity and expanded into new business opportunities
Time to Value
Not stated
I was able to reduce the time and still make income the way I wanted to when I first joined CBL.
I filled my practice to the capacity that I wanted it to be filled. I am no longer taking new patients.
If you don't learn something new, you won't be able to change where you are.

The interview

Who are you and what is your professional background?

Hi everyone, I'm Ellen. I am from Toronto in Canada and I am a naturopathic doctor.

What was the biggest problem you were experiencing prior to working with Clinician Business Labs?

The biggest problem that I was experiencing was that I was quite burnt out and I didn't know how to solve the problem. The only strategies that I knew were to work less time to reduce workload. But if you're billing fee for service, like we do in naturopathic medicine in Ontario, then reducing hours also means you make less income.

What made you decide to join Clinician Business Labs despite any hesitations?

It was because of the strategies that CBL could teach and it seemed to match the problems that I was struggling with. With any new thing that you choose to attempt, there's always hesitation because it's new, which means I had to wrestle with thinking about things a different way. I had to be open that there was going to be things that I had to learn.

What was your biggest breakthrough after joining the program?

My biggest breakthrough is that there were many other options for me to explore. I really appreciated the approach in that it wasn't a standard, this is the exact step you would take no matter where you were. I was able to reduce the time and still make income the way I wanted to when I first joined CBL.

What specific goals or milestones were you able to achieve?

I filled my practice to the capacity that I wanted it to be filled. I am no longer taking new patients. And I branched out and did other things in my business. Very related to what I've learned in CBL with respect to marketing and building a brand, now I help other people do the same.

How would you describe your experience with the CBL team?

The CBL team is great. They're very responsive. They don't leave you hanging. And I felt that I got the support the way I needed. They were very approachable and very helpful, and then they would help me bridge whatever gap that I needed.

What advice would you give to someone who is on the fence about joining?

If you don't learn something new, you won't be able to change where you are, whether that is trying to fill your practice or your practice is so full. It's not something that you're going to sit and read up online and figure out on your own. Having the guidance and the help is really, really helpful and really, really important.

Frequently asked

Is there a learning curve when joining Clinician Business Labs?

Yes, Ellen Wong noted that she had to prep herself for a learning curve because the program required her to wrestle with thinking about things in a new way and be open to learning strategies that differed from her previous methods.

How does CBL help clinicians who are burnt out from fee-for-service models?

Ellen Wong explained that CBL provided strategies beyond just 'working less' or 'increasing prices.' It offered options to explore different business models and branding that allowed her to reduce clinical time while maintaining her desired income.

What kind of support does the Clinician Business Labs team provide?

Ellen described the team as very responsive and approachable. She noted that they don't leave you hanging and are helpful in bridging the gap when you have specific questions about implementing the curriculum.

Full transcript

Ellen (00:02) CBL. has in a very positive way allowed me to take many, many changes in my life as well as my practice. because of what I learned in CBL, my, and this is my own choice, I'm not saying that everybody has to make this choice, but I ended up expanding my business above and beyond practice. So I was able to reduce the time and still make income the way I wanted to when I first joined CBL. And then from there, I have branched out into many other opportunities. Hi everyone, I'm Ellen. I am from Toronto in Canada and I am a naturopathic doctor. So prior to working with clinician business labs, the biggest problem that I was experiencing was that I was quite burnt out and I didn't know how to solve the problem. The only strategies that I knew were to work less time to reduce workload. But if you're billing fee for service, like we do in naturopathic medicine in Ontario, then reducing hours also means you make less income. And the only way that I knew how to offset that was to increase my prices. So what made me decide to join clinician business labs was because of the strategies that CBL could teach and it seemed to match the problems that I was struggling with. with any new thing that you choose to attempt or I choose to attempt, there's always hesitation because it's new, which means you have to, I had to wrestle with thinking about things a different way. I had to be open that there was going to be things that I had to learn. And when I joined CBL in the back of my mind, I have prepped myself for a learning curve. After joining CBL, my biggest breakthrough is that there were many other options for me to explore. I really appreciated the approach in that it wasn't a standard, this is the exact step you would take no matter where you were. specific goals and milestones that I was able to achieve implementing what I learned at CBL. And again, this is a personal choice, is I filled my practice to the capacity that I wanted it to be filled. I am no longer taking new patients. And... personal choice again to branch out and do other things in my business. So very related to what I've learned in CBL with respect to marketing and building a brand. Now I help other people do the same. The CBL team is great. They're very responsive. They don't leave you hanging. And I felt that I got the support the way I needed. There is an element that you need to be responsible for yourself. And I felt that I did my part. And then when I had questions, I could approach the CBL team. They were very approachable and very helpful. And then they would help me bridge whatever gap that I needed. If joining CBL is something that you're on the fence with and not sure, my first question would be, what are the hesitations? More often than not, the hesitations are stories that we have about what we can change, what we can't change, and whatnot. you willing to take the step forward? because if you don't learn something new, you won't be able to change where you are, whether that is trying to fill your practice or your practice is so full. So now you're looking for different opportunities or different ways of sharing your knowledge. It's not something that you're going to sit and read up online and figure out on your own. Having the guidance and the help is really, really helpful and really, really important. So. If you want something to change about whatever your current practice ⁓ scenario is, then I would say pull together the courage to take a step forward and try something different.

About Impact LIVEs 2025

Clinician Business Labs is an educational and consultancy platform designed to help healthcare professionals and clinicians transition into successful business owners. They serve health and wellness practitioners looking to build, grow, or scale their businesses beyond traditional clinical roles. Through events like Impact LIVEs 2025, they provide the tools and strategies needed to shift overworked practitioners into impactful business leaders who can scale their influence and income.

Industry
Healthcare Business Education

Topics

  • naturopathic medicine
  • burnout recovery
  • business scaling
  • marketing and branding
  • healthcare professional
  • practice management

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How this story was recorded

How was Ellen Wong's testimonial for Impact LIVEs 2025 filmed?

It was filmed remotely through Share One: Impact LIVEs 2025 shared a recording link, Ellen Wong clicked it, answered the interview questions on camera, and the video, transcript, and highlights were generated automatically. You can set up the same flow in a few minutes at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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